Branding

Title: How a Simple Logo Sparked a Full Branding Personality—and a Persistent Voice in My Head Aiming for a straightforward logo, I didn’t expect the project to evolve into a…

Title: Your Brand Is What People Say About You When You're Not in the Room Amazon founder Jeff Bezos captured a fundamental truth: your brand is what people say about…

Deliberate Grammatical Anomalies in Brand Names: Do They Work? Have you ever encountered a brand name that intentionally breaks standard grammar? If so, you’re not alone. This post explores brands…

Title: When Brand Becomes Invisible Hands: A Haunting Guide to the Modern Brand Guidelines Hook We like to pretend we choose our favorites, our loyalties, even our morning coffee with…

Discover the Best Branding Workshop: 50% Off for a Limited Time If you’re looking to elevate your branding skills, this recent workshop led by Rich Kozak could be a game-changer.…

How Four Micro-Creators Outperformed a Brand Account By Massive Margins: A Data-Driven Look at Viral Potential in the Supplements Niche Bloom Nutrition’s TikTok channel has built a sizable audience of…

Starting a Branding Studio: Seeking Early Clients and Collaboration Overview Three months ago, I launched WOTNOT Studio, a branding studio dedicated to shaping visual identities for cafés, restaurants, food and…

How to Nail Quiet Luxury Positioning for an Ecommerce Brand A practical guide for defining language that resonates with a confident, understated audience Overview If you’re partnering with an ecommerce…

Title: The Quiet Grip: How Brand Artistry Ghosts Our Choices I. We think we move through the world of flavors, logos, and loyalty cards with the feathery lightness of free…